Book Two: A Criticism of the Highest Values That Have Prevailed Hitherto
IV: How Virtue Is Made to Dominate§310 A. The paths which lead to power: the presentation of the new virtue under the name of an old one, the awakening of “interest” concerning it (“happiness” declared to be its reward and vice versa) — artistic slandering of all that stands in its way — the exploitation of advantages and accidents with the view of glorifying it — the conversion of its adherents into fanatics by means of sacrifices and separations — symbolism on a grand scale.
B. Power attained: (1) Virtue as force; (2) Virtue as seduction; (3) virtue as (court) etiquette.